The Pattern Design Academy

An 8-week online course and coaching program that delivers the A to Z about surface pattern design. Great for beginners and advanced students alike, you’ll get the training, coaching and support you need to thrive in the surface pattern design industry. Class starts on October 19, 2020.

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Join the waitlist for the October 2020 class!

What is The Pattern Design Academy?

The Pattern Design Academy is a comprehensive 8 week online training and coaching program for creatives who want to learn the art of surface pattern design, understand how to become a licensed designer and how to build a profitable and joyful business as a creative entrepreneur.

Whether you are just learning Adobe Illustrator or have used it for years, this program will support you every step along the way and help you achieve your goals. I encourage you to take the leap and do it scared. That's when you know it's really important and it's okay to be vulnerable.

Learning surface design is like learning a foreign language. Dive into the learning, the community, and the industry with us. We're here to support you and see you thrive.

The Pattern Design Academy is like taking a college course. It's divided into 8 modules. Each module is released at the beginning of the week and contains video lessons, practice files, actionable assignments and downloadable cheat sheets.

Students are fully supported with LIVE Q&A sessions, interactive demonstrations, and the engaged and supportive community. Anne's accessibility is unmatched in the industry. She's active in the private Facebook group, in the student members area, answering questions, providing tips and feedback and endless support and motivation every step along the way.

Join over 100 students who are expanding their existing businesses or starting thriving new ones with passion, success and joy.

"Your Academy program opened up a whole new world of creative possibilities for me. I have so much gratitude and appreciation for you. Thank you!"

Karen Booth



When you join the ACADEMY program, you'll always have access to the 2020 course. It's important for you to work at your own pace. This means you can revisit the course again and again. Come back and refresh your skills anytime.


Join an amazing community of students from all around the globe. You'll be surrounded by support and encouragement as you share your challenges and your WINS! Anne's level of accessibility is unparalleled.


Your questions get answered multiple times a week and if you get stuck, we do LIVE demos with your work to help you move forward. This is where the magic happens and it feels like we are in the same room together.


Accomplish your goals faster with this step-by-step proven method. Each Module builds upon the next and Anne's constant guidance and up to date knowledge sets you up for success.


Everyone learns differently. The ACADEMY contains material offered in a variety of ways to support how you learn best. Videos, cheat sheets, actionable guides, practice files, and transcripts.


Invest 100% risk free. The 14-day "no questions asked" guarantee is our way of giving you a no fault option. Just send an email before the guarantee expires. There are no hoops to jump through.

"“Since joining Anne’s program, I have gained the confidence to pursue surface design and enjoy the flexibility I need to spend time with my son. I’m developing a flourishing artistic business and hope to inspire others to pursue their passion!"

Susie Pogue

"My biggest challenge prior to joining Anne’s course was discovering my signature style. I’m a very tactile person and translating my woodblock prints into digital art has been an interesting journey. Anne's encouragement and support are invaluable."

Heather Lowery


Class begins on October 19, 2020.

Mastering Adobe Illustrator

Whether this is your first time opening the program or you've used it for years, mastering Illustrator is essential. I learned this program in my late 50s. We'll take it step by step and build your skills in a proven sequence.

Module released on Oct 19

Developing Your Workflow

Let's begin the creative process together by gathering inspiration and creating a mood board. Start thinking beyond just one pattern and expand your mind into the world of pattern collections. You are unique and your style of working is also unique. 

Module released on Oct 26

All About Motifs

Motifs or the individual elements that make up your designs come in all shapes and sizes. Explore creating vector artwork from photographs, pressed flowers, your watercolor work and of course from hand drawn sketches and sketches done on your iPad in Procreate. 

Module released on Nov 2

Pattern Design Fundamentals

Making 100s of patterns is one of the best ways to develop, recognize and hone your unique signature style. You'll discover what you're most drawn to whether that's certain themes, color combinations, mark making or specific tools or media.

Module released on Nov 9

Advanced Pattern Techniques

Ready to create every imaginable type of complex repeating pattern? You'll build tossed, layered, diagonal, geometric, half-dropped, and lined patterns. We'll explore textures, where to buy them and how to create your own. Mastering these techniques is critical to showcasing your skills as a pattern designer.

Module released on Nov 16

Working In Collections

What are pattern collections and why are they important? As you start to prepare all of the components needed to present yourself to companies for licensing opportunities, you'll learn the art behind the science of building collections and how to assess diversity, breadth and balance in both design and color. We'll discuss portfolios and how to stand out from the crowd.

Module released on Nov 23

The Business of Surface Design: Part 1

What's the best approach for contacting companies and how do you get the Art Director's contact info? While exploring licensing, it's critical to learn how to build multiple streams of income so that you're creating a sustainable art career. Discover how to promote your designs and work as a diversified design professional.

Module released on Nov 30

The Business of Surface Design: Part 2

Here's where the rubber meets the road. We'll dive into websites, branding, and how to identify and attract your ideal customer. Then we'll cover the importance of your email list, and all the tech from creating a lead magnet to setting up your opt-in and thank you pages and integrating everything with your email service provider.

Module released on Dec 7

Annie Tempest of

“The skill I have acquired is not to be afraid of the computer. Surface design enables me to leverage my existing skills as a cartoonist and expand my business. I have loved doing Anne’s course."

Melissa Tubbs

"If you want to learn pattern design, Anne is the best person to learn from. She teaches without assuming you already know everything. Her videos are tremendously helpful and her teaching style is great because she is extremely patient."

Mary Chapman-Smith of

"I’m starting down a new path focused on kids design trends. I also want to create strong patterns for different purposes. I already have cushions, bed linens, purses, umbrellas, wraps, t-shirts, tea towels. When Anne says the possibilities are endless, she’s right!"

That's not all!

Here are five exceptional bonuses that come with your Academy purchase.

Bonus #1 Members Only Private Facebook Group

You've heard the saying: "If you want to go fast, go alone. If you want to go far, go together." When you enroll in the Academy program, you join the Class of October 2020. This private Facebook group is our "club house". Meet your classmates in this engaged and supportive global community. A $297 Value.

Bonus #2 Weekly Q&As with LIVE Coaching + Demos

I'm LIVE inside the private, members-only Facebook group every Friday for 9 weeks at noon pacific time starting on October 16. You'll get the answers to your questions AND special demos where you can watch my exact process LIVE on screen. A $597 Value.

Bonus #3 Laser Coaching

Gain valuable insight on your specific issue.  These sessions pin point challenges and give you the tools to address them. Often it's a mindset shift that's required to help you take action towards your goals. A $497 Value

Bonus #4 Additional Support AFTER The 8 Weeks!

I don't want anyone left behind. There is a LOT of content in this program. Learn at your own pace and join the Alumni Group for on-going support after the 8-week program ends. A $497 Value.

Bonus #5 Working With Watercolor

Building surface pattern designs from your watercolor work requires special techniques. In this special bonus, you'll learn how to digitize your watercolor work and the step by step process required to blend and change color while maintaining the beautiful watercolor effect you love. A $397 Value.

"I’m a perfectionist. It's paralyzing at times. I stop myself before I start. I think everything has to be figured out in my head and has to be a masterpiece before my pencil or brush hits the paper. That’s a lot of pressure, right? Anne helped me break through this cycle and her endless enthusiasm and passion are contagious. ""

Barbara Abbatiello

Meet Your Coach

About Me

Hello! I'm Anne LaFollette and I'm passionate about surface pattern design. After a long corporate career, I unexpectedly got laid off! Instead of seeing that as a disaster, I explored my creative side, discovered surface pattern design and was HOOKED!

My mission is to help you learn and thrive in the exciting world of surface pattern design. I cannot wait to see what you create and to help you discover the best career path in this thriving industry.

Frequently Asked Questions

Enrollment opens on October 12th. The enrollment period only last for four days. Mark your calendar to ensure you make your decision before enrollments closes at 11:59pm pacific time on October 15th. 

When you enroll, you become a member of the Class of October 2020. Our kick-off party is on Friday, October 16th at noon pacific time.

Module 1: Mastering Adobe Illustrator is released at noon pacific time on Monday, October 19th. 

Modules are released every Monday for a total of 8 weeks.

Great question! It's perfect for you if you:

  • Love the idea of creating pattern designs but have no idea where to start
  • Know how to create patterns and want to take your skills to the next level
  • Want to build a business in the pattern design industy
  • Feel overwhelmed by the prospect of learning this on your own and want a step-by-step process to follow
  • Have gotten stuck on a project and need a breakthrough to get to the next level
  • Want to be part of a community of creatives who help, encourage, and support one another
  • Want thoughtful and clear instruction from a passionate teacher who wants to see you succeed and help you every step along the way

When you enroll in The Pattern Design Academy, you begin an 8 week online course and coaching program that delivers the A to Z about surface pattern design. New training modules are released every week, for 8 weeks, on Mondays. The training modules contain video tutorials with step by step instruction along with cheat sheets and workbooks. The course is supported with weekly FB LIVES where you'll get the answers to your questions as well as live demonstrations where you'll see my exact steps on screen.

You can engage with the content as much as you want and devote as much or as little time as works best for you. Developing strong surface pattern design skills takes time. Please work at the pace that's most comfortable for you. You get "lifetime access" which means you'll get any updates that I make to the material in the future, free of charge.

The Academy program is carefully crafted to lead you step by step through the process of becoming a professional surface pattern designer. The modules cannot be purchased separately. 

We get started with our Class of October 2020 kick-off party on Friday, October 18th at noon pacific time. 

Modules are released on Mondays at noon pacific time starting on Monday, October 19th. You'll receive email notifications when each module is released. 

Our weekly LIVE coaching calls take place every Friday for 8 weeks starting on Friday, October 23rd. Replays are always available.

We offer a 14-day money back guarantee. If you aren't satisfied let us know by noon pacific standard time in the US on October 25, 2020 and we will refund your money. 

Payment Options

Select PAY IN FULL for the best value or
choose the option that's best for you.








Pay in Full & Save over $190!

FULL PAY BONUS: A Comprehensive Guide to Licensing

* Note - this exclusive bonus is only available if you pay in full.






Enrollment opens on October 12, 2020









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