You're a multi-passionate creative who's always dreamed of putting your designs on fabric or stationary or building a creative business and you're ready to invest in yourself and build a business that allows you to share your gifts with the world and work wherever, whenever, and however you'd like.
You're in the right place and I'm going to tell you exactly how The Pattern Design Academy™ will give you the tools, inspiration, and unparalleled support on your journey to creating and selling your artwork successfully.
The skill I have acquired is not to be afraid of the computer. Surface design enables me to leverage my existing skills as a cartoonist and expand my business. I have loved doing Anne’s course.
If you want to learn pattern design, Anne is the best person to learn from. She teaches without assuming you already know everything. Her videos are tremendously helpful and her teaching style is great because she is extremely patient.
I’m starting down a new path focused on kids design trends. I also want to create strong patterns for different purposes. I already have cushions, bed linens, purses, umbrellas, wraps, t-shirts, tea towels. When Anne says the possibilities are endless, she’s right!
Since joining Anne’s program, I have gained the confidence to pursue surface design and enjoy
the flexibility I need to spend time with my son. I’m developing a flourishing artistic business and
hope to inspire others to pursue their passion!
My biggest challenge prior to joining Anne’s course was discovering my signature style. I’m a very tactile
person and translating my woodblock prints into digital art has been an interesting journey. Anne's encouragement and support are invaluable.
I’m a perfectionist. It's
paralyzing at times. I stop myself before I start. I think everything has to be figured out in my head
and has to be a masterpiece before my pencil or brush hits the paper. That’s a lot of pressure, right? Anne helped me break through this cycle and her endless enthusiasm and passion are contagious.
Here's why it pays to learn from someone who's gone before you - I learned Adobe Illustrator at the age of 58. I know how overwhelming it may feel at the beginning and we're going to take it one step at a time.
We'll start by opening the program together and taking a tour to get you familiar with the layout. We'll match what you see on your screen with what's on mine as much as possible so that you can follow along as though I'm looking over your shoulder.
You'll discover your favorite tools and workflow and dive into pattern design with confidence.
Finally, you'll achieve mastery in the program so that the technology moves into the background and you can focus your time and energy on your design work.
Let's take a break from the computer and build a mood board together. Doesn't that sound great? I've found over the years of teaching this program that we need to step away from the computer from time to time and use our hands.
Creating a mood board is both fun and an important way to open your mind to the different aspects of creative inspiration that will influence your designs.
Let's explore theme, color, scale and what inspires you the most so that you can discover and hone your unique signature style with ease.
In this module, you'll develop an effective workflow that will help free your imagination to the possibilities open to you as an artist and surface designer.
What is a motif, you ask? It's a design element or an individual decorative piece that makes up your repeating pattern. If you look at some of the patterns on this page, you'll see the "motifs" within them.
The example on the right is a series of imaginary flowers. Those are my motifs along with other elements that I placed together in a pleasing manner to create the repeating pattern.
In this module, we'll explore all of the different ways you can create motifs. You can draw by hand or right inside the computer. We'll practice a variety of different methods together so that you know the universe of tools at your disposal.
Curious about what makes a repeating pattern work both technically and from an esthetic point of view?
In this module, you'll discover why certain patterns work and why some don't and my Three Golden Rules to nail the technical part every single time.
We'll also dive into color and one of the most popular tools inside Illustrator - the recolor artwork tool!
Finally, I've made every mistake in the book so I've organized this module around the most common mistakes and how to fix them.
You'll come away knowing how to design a beautiful repeating pattern, how to play and explore color and how to quickly identify and fix any mistake you might make.
Are you ready to blow your mind with the different types and varieties of patterns to explore? I love this module because we'll dive into the technical jargon that get's thrown around in the industry and I'll decode it all for you.
We'll explore layered patterns and geometric patterns and patterns that use a half-drop technique.
We'll also explore adding background textures to your patterns like the one you see in the image on the right. And I'll show you how to make your own textures. So. Much. Fun.
This module will truly free your imagination to explore the endless possibilities open to you as an artist and surface designer.
Why design in collections? We'll start by analyzing some beautiful pattern collections - those of some of my favorite artists and maybe one of my own. LOL.
Then we'll dive into what makes up a collection and the different features that make certain collections really WOW.
You'll see how color, scale and variety play an important role in the success of an overall collection and get tips and techniques to support you.
In this module, you'll also get the low down on trade shows and how to contact Art Directors at the companies on your wish list.
Finally, you'll discover how many different assets exist within your pattern collection. We'll explore how to leverage those assets to expand your sales and reach.
Whether you're interested in turning your designs into fabric, or creating your own set of stationary and paper products, or expanding your existing creative business, this module is essential.
We'll explore picking an industry to start - you're not limited to just one but picking one to start will accelerate your success.
We'll also dive into a variety of selling techniques that involve either direct contact with your customers or indirect methods - including print on demand companies - and both.
Finally, in this module, you'll actually set up shop with your first designs and start selling.
Here's where the rubber meets the road. Past students love this module because I give you my proven framework for how to build a successful creative business.
We switch gears a bit and dive into why building an email list is a critical foundational element in your business.
We also explore why it's important to have a website - even a very simple one - because this is your storefront.
In this module, you'll also get my recommendations and guidance on how to keep things simple - you can always get fancy later.
Finally, we'll dive into branding together and I'll share my personal approach to managing costs while not doing everything yourself.
(a $1,997 Value)
You'll get access to one module per week - they come out on Mondays - so that you have a full week to dive into the lessons and lean into that portion of the work BEFORE moving onto the next.
This is intentional. We do it this way to help you manage overwhelm, and to ensure that you're building on the skills you acquire each step along the way.
This community is fondly called: Anne's Universe". It's one of the best parts of the entire experience.
(a $897 Value)
What You'll Get:
Get your specific issue addressed in these "hot seat" sessions. Don't be shy, they're actually fun!
(a $697 Value)
What You'll Get:
(a $597 value)
What You'll Get:
When you join the ACADEMY program, you'll always have access to the 2020 course. It's important for you to work at your own pace. This means you can revisit the course again and again. Come back and refresh your skills anytime.
Join an amazing community of students from all around the globe. You'll be surrounded by support and encouragement as you share your challenges and your WINS! Anne's level of accessibility is unparalleled.
Your questions get answered multiple times a week and if you get stuck, we do LIVE demos with your work to help you move forward. This is where the magic happens and it feels like we are in the same room together.
Accomplish your goals faster with this step-by-step proven method. Each Module builds upon the next and Anne's constant guidance and up to date knowledge sets you up for success.
Everyone learns differently. The ACADEMY contains material offered in a variety of ways to support how you learn best. Videos, cheat sheets, actionable guides, practice files, and transcripts.
Invest 100% risk free. The 14-day "no questions asked" guarantee is our way of giving you a no fault option. Just send an email before the guarantee expires. There are no hoops to jump through.
Enrollment opens on October 12th. The enrollment period only last for four days. Mark your calendar to ensure you make your decision before enrollment closes at 11:59pm pacific time on October 15th.
When you enroll, you become a member of the Class of October 2020. Our kick-off party is on Friday, October 16th at 10am pacific time.
Module 1: Mastering Adobe Illustrator is released at 10am pacific time on Monday, October 19th.
Modules are released every Monday for a total of 8 weeks.
Great question! It's perfect for you if you:
When you enroll in The Pattern Design Academy, you begin an 8 week online course and coaching program that delivers the A to Z about surface pattern design. New training modules are released every week, for 8 weeks, on Mondays. The training modules contain video tutorials with step by step instruction along with cheat sheets and workbooks. The course is supported with weekly FB LIVES where you'll get the answers to your questions as well as live demonstrations where you'll see my exact steps on screen.
You can engage with the content as much as you want and devote as much or as little time as works best for you. Developing strong surface pattern design skills takes time. Please work at the pace that's most comfortable for you. You get "lifetime access" which means you'll get any updates that I make to the material in the future, free of charge.
The Academy program is carefully crafted to lead you step by step through the process of becoming a professional surface pattern designer. The modules cannot be purchased separately.
We get started with our Class of October 2020 kick-off party on Friday, October 16th at 10am pacific time.
Modules are released on Mondays at 10am pacific time starting on Monday, October 19th. You'll receive email notifications when each module is released.
Our weekly LIVE coaching calls take place on Mondays, Wednesdays and Fridays at 10am starting on Monday, October 19. Replays are always available.
We offer a 14-day money back guarantee. If you aren't satisfied let us know by noon pacific standard time in the US on October 25, 2020 and we will refund your money.
Creating products with my own designs on them has literally changed my life.
I've experienced first hand the heart break and trauma of losing one's job. I got laid off, totally unexpectedly, at the age of 55 from a company I loved and thought I'd work at forever.
But I emerged from that experience and reinvented myself because you know what? I'm not dead yet and I have a lot to offer this world. And so do you.
If you've always dreamed of putting your own designs on fabric, or having your own stationary line complete with gift cards and wrapping paper, or you're ready to build or grow a creative business, you owe it to yourself to explore what your life as a surface designer looks like.
Come experience first hand the empowerment, validation, and talent you have within you - and take real, tangible steps to share your art and bring joy to hundreds of customers all over the world.
If you join us, I'm confident that these next 8 weeks will be completely and utterly life changing for you.
I look forward to meeting you inside The Pattern Design Academy™ - Class of October 2020.
Let's make 2020 count, shall we?