The Pattern Design Academy

An 8-week online course and coaching program that delivers the A to Z about surface pattern design. Great for beginners and more advanced students alike, you’ll get the training, coaching and support you need to thrive in the surface pattern design industry. Class starts on October 14.

ENROLLMENT is Now Closed

The Pattern Design Academy
Class starts on October 14.

When you enroll in The Pattern Design Academy, you begin an 8 week online course and coaching program that delivers the A to Z about surface pattern design. New training modules are released every week and contain video tutorials with step by step instruction along with cheat sheets and workbooks. The course is supported with weekly LIVE coaching sessions where I'll both answer your questions and demonstrate key techniques.

The Pattern Design Academy includes:

  • 8 In-Depth Training Modules
  • Downloadable workbooks and cheat sheets
  • A private members-only Facebook community
  • Weekly Q&A + coaching sessions
  • LIVE demos where you'll see my step-by-step process on screen
  • Personalized recorded video from me (one per student)
  • Life-time access for the life of the course + any updates 
  • Ongoing support after the course ends with Monthly Q&As for 6 months

Here's An Overview Of Each Module

Module 1: Mastering Adobe Illustrator - released October 14

Learn all of the tips and techniques you need to master Adobe Illustrator. My mission is to get you comfortable with the tech so it moves to the background and you can focus on design and creativity.

Module 2: Creating A Mood Board To Guide Your Work - released October 21

Starting your creative work flow with a mood board is particularly effective when working towards building cohesive surface design collections. We'll cover everything from inspiration, to picking a theme, to completing a mood board and everything that entails.

Module 3: All About Motifs - released October 28

This module is all about motifs and learning the myriad ways to bring them to life in your designs. We'll explore color, how to pick the best Illustrator tools to enhance your designs and the super fun Recolor Artwork tool!

Module 4: Pattern Design Fundamentals - released November 4

Now we dive into pattern design fundamentals and what makes a successful design. We'll explore different ways to add color to your motifs and the 3 "golden rules" that make a pattern repeat seamlessly. You'll learn how to test your design and how to identify and fix common mistakes.

Module 5: Advanced Pattern Techniques - released November 11

In this module, you'll learn how to create layered, diagonal, grid, geometric, and half-drop patterns as well as how to add background textures to your patterns. These techniques will deepen your skills and set you up for success in creating stunning pattern collections.

Module 6: Working In Collections - released November 18

Learn everything you need to know about collections: what they are, key terms and definitions, why designers create collections, and best practice workflow techniques to start creating your own.

Module 7: How To Sell Your Work - released November 25

There are so many options for selling your work today. In this module we'll cover physical products, digital products and everything about print on demand sites and licensing. You'll learn how to set up your shop, upload artwork, create seasonal collections and market your products effectively.

Module 8: Publishing Your Work - released December 2

In this module, we'll cover what's critical to include in your portfolio and the importance of both an online portfolio and a printed portfolio. You'll learn all about trade shows, the protocol involved in contacting companies and what's next if you'd like to start your own creative business online.

Now Let's Talk About The Special Bonuses You Get!

Bonus #1 Members Only Private Facebook Group

You've heard the saying: "If you want to go fast, go alone. If you want to go far, go together." Learn in a supportive, encouraging and ENGAGED community. A $297 Value.

Bonus #2 Weekly Q&As with LIVE Coaching + Demos

I'll be LIVE inside our private, members-only Facebook group every Monday for 8 weeks at 3pm PST starting on October 14. You'll get the answers to your questions AND special demos where you can watch my exact process LIVE on screen. A $397 Value.

Bonus #3 Personalized recorded videos.

Here is what Kathleen Lambert said: "I am blown away by your personal attention to my learning. I cannot thank you enough for the time you took on my project. You made it so easy for me to follow along and see exactly where to go to fix my pattern. This video is a priceless gift! Thank you!!! Value: Priceless.

Bonus #4 Additional Support AFTER The 8 Weeks!

I don't want anyone left behind. There is a LOT of content in this program. Learn at your own pace and get access to me on a monthly basis for 6 months after the program ends. A $497 Value.

Bonus #5 Working With Watercolor

Building surface pattern designs from your watercolor work requires special techniques. In this special bonus, you'll learn how to digitize your watercolor work and the step by step process required to blend and change color while maintaining the beautiful watercolor effect you love. A $597 Value.

Here's What Students Are Saying

"I have been a designer for years, but I can always pick up new nuggets of information. I consider myself a lifelong learner. Anne’s enthusiasm and passion is contagious. I am excited to get help in my creative business and really finding and honing my style."

Barbara Abbatiello
Surface Pattern Designer

"I’m impressed with Anne’s availability! I love the step by step. I struggle to get computer programs to do what they are supposed to do. I was able to follow the steps and create repeating patterns. It's exciting to have a win!"

Lisa Gunnoe

"Anne is an excellent teacher. She is very knowledgeable and covers every aspect of the process, from inspiration to completing a professional pattern collection and beyond. Anne is great at breaking Adobe Illustrator down into bite size pieces. And all the while, her passion for surface pattern design shines through. If you aren’t hooked now, you definitely will be after taking her class!"

Shari Goodall

Meet Your Coach

About Me

Hello! I'm Anne LaFollette and I'm passionate about surface pattern design. After a long corporate career, I unexpectedly got laid off! Instead of seeing that as a disaster, I explored my creative side, discovered surface pattern design and was HOOKED!

My mission is to help you learn and thrive in the exciting world of surface pattern design. I cannot wait to see what you create and what path you decide to take in this thriving industry.

Frequently Asked Questions

Great question! It's perfect for you if you:

  • Love the idea of creating pattern designs but have no idea where to start
  • Know how to create patterns and want to take your skills to the next level
  • Want to build a business in the pattern design industy
  • Feel overwhelmed by the prospect of learning this on your own and want a step-by-step process to follow
  • Have gotten stuck on a project and need a breakthrough to get to the next level
  • Want to be part of a community of creatives who help, encourage, and support one another
  • Want thoughtful and clear instruction from a passionate teacher who wants to see you succeed and help you every step along the way

When you enroll in The Pattern Design Academy, you begin an 8 week online course and coaching program that delivers the A to Z about surface pattern design. New training modules are released every week, for 8 weeks, on Mondays. The training modules contain video tutorials with step by step instruction along with cheat sheets and workbooks. The course is supported with weekly FB LIVES where you'll get the answers to your questions as well as live demonstrations where you'll see my exact steps on screen.

Yes. We offer a 14-day money back guarantee. If you aren't satisfied let us know by noon pacific standard time in the US on October 18, 2019 and we will refund your money. 

You can engage with the content as much as you want and devote as much or as little time as works best for you. Developing strong surface pattern design skills takes time. Please work at the pace that's most comfortable for you. You get "lifetime access" which means you'll get any updates that I make to the material in the future, free of charge.

I'm here to support you! If you have further questions that have not been answered here, please contact me directly at [email protected]

ENROLLMENT is now closed.

Join the waitlist for news updates about when enrollment opens in 2020.









Pay in Full or Choose The 5 Month Payment Plan




  • The Complete Pattern Design Academy Training Program: (Value $1,497)
  • Bonus #1 Private, Members Only Facebook Group with 8 Weeks of Community + Accountability (Value $297)
  • Bonus #2: Weekly Live Q&A Sessions with Me for Coaching + Clarity (Value $397) 
  • Bonus #3Personalized Recorded Video - 1 per student (Value $497)
  • Bonus #4: Ongoing support for 6 months after the program ends. (Value $497)
  • Bonus #5 Working with Watercolor (Value $597)






  • The Complete Pattern Design Academy Training Program: (Value $1,497)
  • Bonus #1Private, Members Only Facebook Group with 8 Weeks of Community + Accountability (Value $297)
  • Bonus #2Weekly Live Q&A Sessions with Me for Coaching + Clarity (Value $397) 
  • Bonus#3Personalized Recorded Video - 1 per student (Value $497)
  • Bonus #4: Ongoing support for 6 months after the program ends. (Value $497)
  • Bonus #5 Working with Watercolor (Value $597)


* Pay in Full & Save $253


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